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Vinsak explores Southeast Asian opportunities at Label Expo SEA

Showcases the popular Universal Slitter & Rewinder VINSAK USAR to the LabelExpo South East Asia 2018 show visitors; Ranesh Bajaj shares his experience at the show.

Vinsak  participated at the recent LabelExpo South East Asia where the company showcased its VINSAK USAR. The Universal Slitter & Rewinder drew huge visitor attraction with their main interest being the modularity of the machine. “The machine can be upgraded with the Die-cutting system, Inkjet system, 100% personalization etc. and the customers were all busy in configuring the options that they would need to build their own customized machine,” says Ranesh Bajaj, Director, VINSAK.

South East Asian opportunities

“This was a First focused Label Exhibition in South East Asia; it was a good platform for sharing ideas, views, launching new machinery, gathering the exact label printing requirements of printing and packaging companies in south-east Asian countries. We got to know more about printing and packaging requirement gather some leads, generate business and resolve various issues of Printers and convertors for label printing and packaging. Overall we have a positive outlook for this exhibition,” says Ranesh sharing his experience at the show.

“The main idea behind exhibiting in Label Expo SE Asia is to explore the market requirements in South East Asian Countries. We have reached & contacted many Printing & Packaging companies in various South East Asian countries such as Thailand, Myanmar, Indonesia, Philippines, Malaysia, Singapore, Japan, Korea etc and this show is the first step. We hope to improve that in the years to come,” reveals Ranesh.

Talking of the barriers in the South East Asian market, Ranesh cites language and smaller market size in the market as main obstacles. “We see these markets to have similar technological level to Indian. Though not as matured as European and American markets, these are more advance markets than developing ones. We are currently studying these in further detail and trying to work out a sellable product mix. There is an additional challenge that here we have low percentage of English speaking technical staff,” observes Ranesh.

The digital threat

Ranesh doesn’t think digital content is offering any major challenges to the Labels and Packaging industry. However, he agrees that it is impacting the commercial printing industry such as books, magazines, journals etc. “E-reader devices sales are increasing and so are the number of people going digital for a variety of information. In last two years, commercial printing is bouncing back as people like to read the more printed paper rather than on screen. In the current market, the digital content has replaced almost 1/4th of the printed market share. Commercial printing will not die that easily, when large information is required, people will still opt for printed information and somewhere Digital Detox will also restraint some people to go digital,” he believes.

Environment friendly printing

The printing industry is getting serious upon the environmental safety issues. Be it the government, supplier, printer or converter; everyone is playing their part. Some Governments are mulling a ban on solvent-based inks and gravure inks. Printers and converters are opting for machinery with easy waste removal and less wastage. “There is no clarity on how much paper and inks are wasted while printing and converting. These things should be quantified and their disposal monitored,” suggests Ranesh.

Some printers associations like Association of Label Printers & Suppliers (ALPS) are working on waste handling projects and promoting it well. The project is about WASTE TO WEALTH means recycling the waste from label printing unit and recycling it to make some new products which can be sold at nominal cost and derive revenue out of it. “We need to have some more initiatives like these from the label stakeholders so that we can actually make printing an environmental friendly industry,” he emphasises.

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