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Ricoh: Targets Industrial Printing with wider product range

– targets garment/textile, sign and décor market and will continue to launch a few strategic products in 2019, says KL Loh (GM- CIP, MDS, Business Solutions Division – Ricoh (Malaysia) Sdn Bhd)

Ricoh started the first step entering the production printer by acquiring Hitachi Printing Solution Limited and renamed as Ricoh Printing Systems Limited in 2004.

In 2008 Ricoh introduced the first color production printer Pro C900. In 2011 Ricoh developed an original VCSEL (Vertical Cavity Surface Emitting Laser) array to achieve the industry’s highest density 4800 dpi, as one of the key-technologies to achieves high definition and high-speed printing to equal to that of offset printing, resulting in vivid images and crisp and clean characters/ narrow lines. In 2014 Ricoh announced the launch of the Ricoh Pro C7100x series with an additional new value – a fifth colour station for either white or clear ink.

In 2015 it launched its first 3D Printer, the RICOH AM S5500P and acquired AnaJet, a leader in direct to garment printers in the US in 2016. ColorGate is the latest acquisition designed to strengthen Ricoh’s growing industrial printing business.

Lately Ricoh has shifted focus from general printing to industrial printing. “We basically increase our range of products to cater for a wider market segment in the industrial printing products,” says KL Loh, Ricoh. “Ricoh keeps expanding the printing possibilities, delivering new value and new experiences for our customers across the globe,” he adds.

Ricoh’s current portfolio from DTG Direct-To-Garment series includes Ricoh Pro L5130/L5160 latex roll-to-roll printers and Ricoh Pro T7210. It was Ricoh’s first UV flatbed printer.

The inkjet head and ink technologies developed over several years are now deployed as solutions. The highlights of key technologies include – stainless steel housing, multi drop control technology, aqueous resin-type inkjet and UV-curable inkjet ink. With these technologies Ricoh will enable printing on many different media across the globe. Now, Ricoh focus on garment, textile, sign and display, decorative, and building materials, especially rigid and heavy, including glass, wood, aluminium composite and metal to cater for a wider solutions to the market.

What makes Ricoh industrial printing products different from competitive products

Ricoh has the technology, for example the Ricoh’s GREENGUARD-certified latex inks and industrial-grade Ricoh print heads, UV ink just to name a few. Moreover, Ricoh manufactures and markets industrial inkjet print heads, inkjet ink, printers to print to everything from furniture, wall paper, automobile exteriors and clothing fabrics.

With the industrial inkjet industry largely divided into 4 application areas- ie Sign Graphics, Textile, Label/Packaging, decoration and textile, the total market size worldwide is USD18 B with around 13% CAGR. “Ricoh expect to be a prominent player in this segment with our new products and acquisitions,” says Loh.

“We target garment/textile, sign and décor market and will continue to launch a few strategic products in 2019,” continues Loh, revealing about product launch in 2019.

“If you look at Ricoh Globally, we are represented in approximately 200 countries and territories with around 100,000 employees. We have the extensive network and service deliverables in every corner of the world,” he says. 

Talking about huge investment involved in industrial printing, Loh assures that Ricoh solutions offer cost-effectiveness to customers. “Ricoh has the technology, innovation and people and we always strive to develop the best possible products and solutions for our customers,” he says.

Through extensive research and development, Ricoh has built a unique inkjet technology portfolio over the last 40 years. They have three key inkjet technologies; Inkjet heads, Ink supplies, and Color matching positioning control. Ricoh technologies help their customers transition from offset to digital printing, giving them greater flexibility and an affordable price.

“Moving forward, industry leaders should embrace change to adopt new processes and tools to overcome the business challenges as fast as possible. In Ricoh Malaysia, we adopt a partnership philosophy working together with our customers and commit to continue to deliver not only products and solutions. Ricoh will continue to bring about innovation in many fields, educate and share knowledge as part of our commitment with the new Ricoh Business Booster Program that creates a partnership beyond products,” concludes Loh.

KL Loh is the General Manager of Commercial and Industrial Printing (CIP) and Managed Documents Services (MDS) of Ricoh (Malaysia) Sdn Bhd. Prior to joining Ricoh, KL was a Consultant in Direct Marketing in cross media solution after leaving Fuji Xerox. Currently in Ricoh Malaysia, he is responsible for the full P&L business for both the CIP and MDS business over the last 4 years.

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