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‘Open New Worlds Asia’ by Ricoh

Ricoh Asia Pacific held the Open New Worlds Asia customer event at Ricoh CEC, Thailand.

Keith Miyazaki

On 1 Feb 2018, Ricoh CEC (Customer Experience Center), Thailand hosted customer event – Open New Worlds Asia. The event by Ricoh Asia Pacific was attended by 34 visitors from 8 countries. Ricoh unveiled its latest large-format flatbed printer RICOH Pro T7210 at the event. The printer has been designed to bring low-maintenance, reliability and ease-of-use to the decorative-printing market. Ricoh also shared the latest market trends and opportunities at the event.

The new RICOH Pro T7210 offers customers the ability to handle diverse materials of varied thickness, helping them to further broaden their revenue streams. This newest portfolio addition is the culmination of decades of Ricoh’s commitment to innovation and building solutions and offerings that meet the needs of customers around the world.

Ricoh is committed to the on-going R&D and innovation of new technology. “We are transforming the old way of starting with fundamental research and ending with a product sold to end user, to where our Application Development is driven by a combination of our customers’ needs and our ability to realize revolutionized applications and processes,” said Keith Miyazaki, General Manager of Commercial Printing Business Center, Commercial & Industrial Printing Business Group, Ricoh Company Ltd.

Jackie Tan

Ricoh Customer Experience Center (CEC) is a world-class facility that brings together the best that Ricoh offers in the fields of production printing technology and lean manufacturing. This is where Ricoh researches, develops, customises and demonstrates the solutions. Additionally, customers can see examples of how Ricoh’s ‘Learning by Doing’ and ‘Kaizen’ (Continuous Improvement) principles are applied to increase knowledge. CEC also demonstrates Ricoh’s commitment to the production printing market and showcases its manufacturing excellence across a variety of disciplines. It is a knowledge center that answers changing market challenges and enables emerging opportunities optimized for customers.

Ricoh Customer Experience Center (CEC) represents how Ricoh works with customers and business partners. The CEC demonstrates possibilities with Ricoh technologies, it provides design and application guides that enable print service providers to take full advantage of the creative potential of customer investments. The 1200 square meter site has become a knowledge hub for Ricoh’s digital printing and is a test laboratory for software and digital front ends. Visitors can see the production printing fleet in operation at the Smart Factory.

Ricoh CEC in Rayong, Thailand allows visitors to experience Ricoh’s technologies in action with hands on experts’ advice. Customers from Asia can have demonstrations and guidance on optimum solution mix and right fit for their requirements.

Jackie Tan, head of Ricoh Customer Experience Center, says, “We want all our customers from different market segments to benefit from their investment in Ricoh’s leading edge technologies to achieve their full business potential.”

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