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Malay Mail forms single digital first identity

Malay Mail Online has merged with the Malay Mail daily print newspaper to form a single digital first identity – Malay Mail.

Malay Mail launched its new website on 21 April. The new website features improved user experience, better access to news and stories and faster loading time among other highlights.

Malay Mail, under its new digital media strategy, has launched this website as first of its many initiatives. With this the company aims to grow audience and strengthen presence among digital media advertisers. According to online digital market intelligence platform, Similar Web, Malay Mail has recorded over 2.5 million unique visitors and over 6 million visits for the month of March 2018.

Datuk Wong Sai Wan is the editor-in-chief of Malay Mail Sdn Bhd. He believes that the new look and features of Malay Mail (https://www.malaymail.com/) will improve their reader’s experience. Head of digital Mr.Nikkhil Taery said the publication has been “actively evolving” from traditional print media to a digital-first media. The website revamp is one of the many initiatives that will be rolled out under its “extensive” digital media transformation strategy.

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