Fuji Xerox says its new high-speed, six-colour Iridesse Production Press will drive business growth for its print customers by allowing them to move into the expanding graphic design market.
“It will put our print partners in a space where they can create a whole new business line for themselves, where they can start becoming the graphic artists rather than just be printers,” says Fuji Xerox Australia MD, Sunil Gupta.
“It’s a huge industry and they can be a part of it, working closely with the customers on the art work and creating that customer experience that has been missing. There’s a lot of innovation here and this puts us in a whole different category, between the Colour Press 1000 and the iGen.”
Fuji Xerox invited 120 print business owners, brand owners and decision makers to a spectacular official Asia Pacific launch of the new Iridesse press at the company’s massive 3,600-square metre facility on the outskirts of Bangkok, Thailand. The multi-media event featured an elaborate light show, with smoke, thunderous music and a dancing troupe.
Australia’s Craig Honey from MSP Photography, James Bennet from CPX, Mahesh Chand of Digital Data Services and Colin Bungate from Saunders Printing Group joined printers from New Zealand, Thailand, China, Hong Kong, Japan, Indonesia, Korea, Malaysia, Philippines and Singapore to take a look at the new machine.
The Iridesse Production Press uses High Definition EA Dry Inks, one of the world’s smallest particle size toners, for its CMYK processes, allowing images to be realized at up to 2,400 DPI. The machine also features high productivity on 400gsm thick paper at speeds of 120 pages per minute, as well as the capability to be connected to the Finisher D6 with Booklet Maker, Crease/Two-sided Trimmer D2 and SquareFold Trimmer D1 for booklet and leaflet printing.
The six-colour print engine can hold up to two additional specialty dry inks. Metallics and white dry ink can be printed in a single pass on the machine that has been equipped with a Pantone+Metallic and Pantone+Premium Metallic colour library. While conventional offset printing requires mixing silver ink to make metallic ink, this new product realises simultaneous printing of several metallic colours during a single printing process.
“Of course, as a technology provider, as a manufacturer, we would like to talk about the innovative technology that has gone into this thing – the white toner, the gold and silver and the speed, but that’s not what this is about,” says Gupta. “It is about how our print partners can collaborate with the end users and create that end user experience, because no one buys the smallest particle size toner – so what? – it’s the experience, it’s the fineness of what you’re able to print. You saw some of the printouts – they’re just gorgeous. The Iridesse allows a seamless integration of print and graphic design communications.”