Iridesse is derived from iridescence which means colours which gradually change (e.g., rainbow colours) depending on changes in the angle of view or the angle of illumination (ex. sea shells, butterfly and dragon fly wings).
Fuji Xerox recently launched its new production printer, Iridesse Production Press, a high-end, professional-use printer. Utilizing xerography, this unique new production printer with a six-colour print engine is able to print different speciality colours including metallic with a single pass, by housing up to two additional specialty dry inks of gold, silver, clear and white.
The digital press was first released in Japan, followed by sequential release in the rest of the Asia-Pacific region, including China.
With the newly developed single-pass, six-colour print engine, Iridesse Production Press can print eye-catching images with the xerographic colour printing process by using up to two special dry inks selected from gold, silver and clear in addition to the common cyan, magenta, yellow and black (CMYK). Going forward, white dry ink will also be added to the specialty dry ink lineup to accommodate printing on dark coloured or other specialty papers. Compared to prints using only conventional CMYK dry inks, adopting special dry inks expands the range of expression, produces a premium finishing and provides more sense of seasonality of the printed images, which adds value for effective marketing activities.
The newly launched print engine enables CMYK dry ink layers to be processed on top of the special dry ink layer. In addition, an overlay of another specialty dry ink can also be processed on top of CMYK dry ink layers. While conventional offset printing requires mixing silver ink to make metallic ink, this new product realizes simultaneous printing of several metallic colours during a single printing process.
The standard colour library equipped in the product contains Pantone+Metallic and Pantone+Premium Metallic, which are swatches of metallic colours commonly used in the printing industry. By utilizing these colour swatches, the operator can reproduce colours similar to Pantone metallic colours on printing materials by simply designating the colour codes.
“Until recently, brands, creatives and print service providers have been limited by printing technology — often having to compromise between colours, print quality, material types or print finishes, “ said Bruce Murphy, Senior Manager, Graphics Communication Services Business, Fuji Xerox Singapore. “With Fuji Xerox’s latest Iridesse Production Press, customers can now enjoy prints with richer and deeper colours, while achieving highly desirable Pantone metallic colours. We’re excited to share the possibilities that Iridesse unlocks, and are pleased to share that our customers can simply walk into our local showroom to take a peek into what the press can offer.”
Ensuring basic performance to meet the expectations of professional users
CMYK dry inks are made of High Definition EA Dry Ink (hereinafter HD EA Dry Ink)—one of the world’s smallest particle size toners. The HD EA Dry Ink fuses quickly at low temperature and is evenly fused onto the paper by utilizing the Company’s marking technology that realizes even transferring of six layers of dry inks. Fine/smooth images are realized with 2,400 dots per inch fine resolution and HD EA dry ink, and Iridesse Production Press has a high productivity of printing on 400 grams per square meter thick paper at a high speed of 120 pages per minute.
Also, Finisher D6 with Booklet Maker, Crease/Two-sided Trimmer D2, and SquareFold Trimmer D1 can be connected to Iridesse Production Press to automatically produce professional booklets and folded leaflets. These finishing options expand the possible printing applications by enabling to produce complex folded leaflets including accordion-fold and gate-fold.
Against the backdrop of rapidly diversifying consumers’ needs, the printing industry is adjusting its use of printing techniques. Instead of just relying on conventional offset printing, which performs well for high-volume jobs, more businesses are choosing on-demand printing, which is shorter in turnaround time and prints the necessary number of copies for catalogues, manuals, and advertising materials. While offset printing involves significant time and cost for making plates, adjusting colours and proofreading, digital printing can process jobs with less time and cost and add value to printed materials. Enhancing the value of print products with the use of their capital equipment, such as digital printers, is critical for printing companies to grow their businesses.