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Bangkok sees packaging designs take shape with iC3D

Creative Edge Software was invited to present the latest version of its iC3D packaging design software at a recent Packaging Trends conference in Bangkok. As yet relatively unknown to the packaging industry in Thailand, the introduction of iC3D v5.0 technology represented a significant leap forward in creative capabilities for the many brand managers and designers attending the event.

Heath Luetkens, Director of Technology with Creative Edge Software, provided an overview of the all-in-one application for designing every type of packaging, including bottles, cans, carton, flexibles, shrink film and point-of-sale. He explained to conference delegates how iC3D has been developed around some of the latest technologies in the gaming, graphics and 3D worlds. With this basis, it provides a quicker, more efficient and more cost-effective way to design, specify and even market-test packaging. In his presentation Mr Luetkens outlined the many unique and easy-to-use features of iC3D that shorten time-to-market by as much as 80 percent.

The very latest features of iC3D unveiled last month build on an unrivalled standard of photorealism in delivering capabilities previously available only from specialist, proprietary 3D design software. Using functions such as Point Editor and UVW Editor, iC3D now provides the ability to select points on a 3D model, edit shapes, distortions and surface effects, visually adjusting artwork to improve real-life appearance, with details such as creases, crinkles and indentations.

As well as features for selective editing, version 5.0 adds new automatic processes. These include Physics Simulator to automatically recreate the behaviour of a flexible package in different situations  –  sag, bulge and drape, for example. Sealed Shrink visualises shrink-filled bags such as those commonly used for pre-packed perishables like cheese, fish and meat portions. Spritzing delivers realistic surface condensation effects in real-time to eliminate time-consuming and costly photo studio sessions.

Throughout the design process, 3D visuals can be shared via the iC3D free web viewer and cloud storage application Opsis, allowing key stakeholders to provide ideas and feedback at any time. Results can also be shared as 3D visuals, press-ready proofs, animated movies, or even printed out in 3D.


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