3D printing solutions provider Massivit 3D provides PSPs with a new source of revenue and ways to expand their creative horizons.
The growing global demand by top brands, advertising firms, events and entertainment producers for 3D-printed campaigns, displays, and scenic props is indisputable. Global brands such as Sony, Netflix, and Louis Vuitton are not only eager to leverage this engaging new dimension in their traditionally 2D advertising campaigns, but also to announce to the world their adoption of 3D printing techniques and technology in order to assert their market position as an innovative, creative brand.
From the moment the brand and marketing teams at Columbia Pictures and Netflix were exposed to the wow factor of 3D printed, large format bus wraps, they were hooked… and will likely never turn back to 2D. Causing heads to turn throughout Times Square and Las Vegas, the stunning Angry Birds and Ghostbusters campaigns created by Carisma caught the attention of passing pedestrian crowds and passengers, creating an entirely new type of sensory experience, luring potential cinema-goers into the fantasy world of these illuminated characters. The success of these campaigns was made possible by the creative vision of Carisma’s CEO, Moshe Gil, and by the cutting-edge capabilities of his Massivit 1800 3D printing solution.
3D-printed Game of Thrones
Likewise, HBO’s blockbusting TV series Game of Thrones – a fantasy that rises above cultural borders and touches the souls of viewers worldwide – almost exclusively employs 3D printed props on its production sets, including weapons, armor, and even giant-size dragons. These props were produced in far less time than feasible with other technology, and at a significantly lower cost.
The emergence of 3D printing has even had legal and economic implications in the US which is incentivizing Hollywood studios by offering state and federal tax credits if they produce their film props with 3D printing technology.
So, just how widespread will the impact of 3D printing be on the visual communication industry?
Latest 3D applications for visual communication
In the wide format signage and display arena, over a hundred innovative and cost-saving applications have been developed by 3D printing solutions provider, Massivit 3D, in order to provide print service providers with a new source of revenue and to offer exhibition and entertainment producers a way to expand their creative horizons while also benefitting from lightweight, illuminable materials that enable complete geometric freedom. Massivit 3D Printing Solutions produce customized, super-size 3D displays and models.
New 3D printing applications are being developed in line with the industry’s hottest trends, such as soft signage, wide format PoS displays, billboards and signage, customizable channel letters, molds for thermoforming, and super-size scenic props.
Soft signage (sometimes referred to as dye sublimation) has until now been constrained to rigid, aluminum, rectangular frames that require laborious handiwork for shaping. With Massivit 3D Printing Solutions, soft signage frames can now easily be customized into any geometric shape or size in a fraction of the time, and with the option to backlight.
Molds for 3D point of sale displays and for thermoformed signage can now be rapidly produced to create unique campaigns including customized versions per branch or location. Massivit 3D Printing Solutions offer a new and more cost-effective solution for mold creation than has been possible with traditional materials.
Channel lettering is now likewise easier to customize, curve, and even backlight. The Massivit 1800 printer offers flexible levels of transparency, complete geometric freedom, and even video mapping that can be accurately designed and planned in correlation with CAD or STL files in the pre-press phase.
3D sparkle and shine
A few years back, the Dutch supermarket group, Plus, teamed up with lighting manufacturer, Philips Lighting, to measure the impact of light on customer buying behavior over a 21-week period. They found that lighting indeed influences consumers’ spending habits. Under appropriate or creative LED-based interior lighting, consumers spent more. Massivit 3D’s technology offers various levels of model transparency in order to provide control over internal illumination and backlighting. The models are printed hollow, allowing for easy insertion of LED or other lighting.
Super-size: Our fetish for all things giant
It’s not entirely clear why humans are drawn to giants. There is no shortage of mythological, larger-than-life characters that transcend cultures and historical ages. Take, for instance, David’s enemy Goliath in the Bible, Gulliver from Gulliver’s Travels, King Kong, and Jack and the Bean Stalk. Giants intrigue people. Massivit 3D is empowering brands to tell their story and personify their brand through super-size characters or products that instantly compel consumers, tempting them to touch, feel, and hug the brand they love. The Massivit 1800 printer prints models and displays up to a height of 1.8 meters (70 inches), but if multiple parts are glued together, the overall potential size of a given project is unlimited.
Complexity and customization
The limitations of traditional CNC manufacturing machines have restricted the scope and creative realm of advertising campaigns. Curves and complex geometric shapes were challenging or impossible to achieve due to the nature of the technology. Massivit 3D’s technology makes it possible to produce any imaginable, super-size shape you can dream up, and provide PSPs with the ability to realize a project in hours that would otherwise have taken weeks. Aside from the obvious business advantages of saving time, brands and advertising firms have become accustomed to demanding rapid campaign turnaround with minimal lead time. The Massivit 1800 printer prints at ten times the speed of most 3D printers.
Shedding weight and waste
Conventional advertising construction processes produce a lot of waste and often require additional support structures made of aluminum or polystyrene. This requires a great deal of time and manpower. 3D printing is an additive process and therefore almost solely uses the material needed for the end product. Models and displays are printed hollow, keeping them lightweight, and saving on excess materials, which keeps costs down.
Destination: All things 3D
3D printing has been forecast to significantly impact all printing, design and creative industries. Its inherent benefits are too valuable to disregard; its crowd-stopping power too obvious to ignore. Print service providers, exhibition and entertainment producers, top brands, and advertising agencies are all rapidly catching on to the game-changing benefits of 3D printing, and heralding in a new era of sensual, compelling brand engagement in a world where storytelling always rules.
Visitors to Shanghai International Ad & Sign Expo will be able to see a live demo of a Massivit 3D printer as well as many new applications. For more information, visit www.massivit3D.com/IPA or email firstname.lastname@example.org.